Maddalena Casadei

Born in Forlì. She graduates in Architecture at the University of Ferrara. She gets a MA in Design at Domus Academy. From 2004 until July 2012 she collaborates with James Irvine, as his right-hand person, growing an international knowledge and vision. From 2017 she runs her on business. Her design approach is based on a continuous personal interaction with clients, technicians… She focus on product design, exhibition design and art direction. The art direction activity has led her to develop a personal vision and sensitivity towards the communication of products, often pushing her to deal with the concept of photo shoot sets.